@font-face{font-family:Heebo;src:url('fonts/heebo-400.ttf') format('truetype');font-weight:400;font-display:swap}
@font-face{font-family:Heebo;src:url('fonts/heebo-600.ttf') format('truetype');font-weight:600;font-display:swap}
@font-face{font-family:Heebo;src:url('fonts/heebo-700.ttf') format('truetype');font-weight:700;font-display:swap}
@font-face{font-family:Heebo;src:url('fonts/heebo-800.ttf') format('truetype');font-weight:800;font-display:swap}

:root{
  --ink:#101827;--navy:#204d73;--paper:#eaf4f8;--paper-secondary:#dcecf2;
  --white:#fff;--coral:#ff795f;--coral-dark:#d84d38;--sky:#afd5e6;
  --muted:#526171;--line:#bfd4dd;--focus:#9f2d1d;--max:1180px;
  --soft:0 12px 32px rgba(16,24,39,.10);--elevated:0 28px 80px rgba(16,24,39,.14)
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Heebo,"Segoe UI",Arial,sans-serif;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit}
button{font:inherit}
.wrap{width:min(var(--max),calc(100% - 40px));margin-inline:auto}
:focus-visible{outline:3px solid var(--focus);outline-offset:4px}
.skip-link{position:fixed;z-index:100;top:10px;right:10px;transform:translateY(-160%);background:var(--ink);color:var(--white);padding:10px 16px;border-radius:10px}
.skip-link:focus{transform:none}

.site-header{position:sticky;z-index:40;top:0;background:rgba(234,244,248,.95);border-bottom:1px solid rgba(32,77,115,.14);backdrop-filter:blur(16px)}
.nav-shell{min-height:72px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-size:22px;font-weight:800;letter-spacing:-.04em}
.brand-mark{width:42px;height:32px;padding:7px;border-radius:12px;background:var(--navy);color:var(--coral);box-shadow:0 5px 0 rgba(32,77,115,.18)}
.primary-nav{display:flex;align-items:center;gap:23px;font-size:14px;font-weight:700}
.primary-nav a{text-decoration:none;min-height:44px;display:inline-flex;align-items:center}
.primary-nav a:not(.button):hover,.primary-nav a[aria-current="page"]{text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:7px}
.menu-button{display:none;width:48px;height:48px;border:1px solid var(--line);border-radius:14px;background:var(--white);padding:12px;cursor:pointer}
.menu-button span{display:block;height:2px;margin:4px 0;border-radius:99px;background:var(--navy)}

.button{min-height:54px;padding:0 25px;border:0;border-radius:16px;background:var(--coral);color:var(--ink);font-weight:800;text-decoration:none;display:inline-flex;align-items:center;justify-content:center;gap:9px;box-shadow:0 6px 0 var(--coral-dark);transition:transform .18s ease,box-shadow .18s ease,background .18s ease}
.button:hover{background:#ff8a73;transform:translateY(-2px);box-shadow:0 8px 0 var(--coral-dark)}
.button:active{transform:translateY(4px);box-shadow:0 2px 0 var(--coral-dark)}
.button-secondary{background:var(--white);color:var(--navy);border:1px solid var(--line);box-shadow:0 5px 0 #b6ccd5}
.button-small{min-height:44px;padding-inline:18px;border-radius:13px;box-shadow:0 4px 0 var(--coral-dark)}

.eyebrow{display:flex;align-items:center;gap:10px;margin:0 0 14px;color:var(--navy);font-size:13px;font-weight:800}
.eyebrow::before{content:"";width:30px;height:4px;border-radius:99px;background:var(--coral)}
.hero{min-height:720px;padding:64px 0 86px;display:grid;grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr);gap:58px;align-items:center}
.hero-copy{position:relative;z-index:2}
.hero h1{max-width:700px;margin:0 0 24px;font-size:clamp(56px,6.4vw,88px);line-height:.95;letter-spacing:-.062em;font-weight:800}
.hero-lead{max-width:620px;margin:0 0 10px;font-size:clamp(19px,1.8vw,23px);font-weight:600;color:#344556}
.hero-note{max-width:580px;margin:0;color:var(--muted);font-size:17px}
.hero-actions{display:flex;flex-wrap:wrap;gap:13px;margin-top:28px}
.hero-stage{position:relative;min-height:570px;display:grid;place-items:center;isolation:isolate}
.hero-stage::before{content:"";position:absolute;inset:3% 2% 5% 5%;z-index:-3;border-radius:44% 56% 46% 54%/54% 44% 56% 46%;background:linear-gradient(145deg,#c9e5ef,#a9d1e2);box-shadow:var(--elevated);transform:rotate(-3deg)}
.hero-stage::after{content:"";position:absolute;z-index:-2;width:108px;height:108px;right:-12px;top:72px;border-radius:50%;background:var(--coral)}
.hero-stage img{width:min(58%,350px);height:auto;position:relative;z-index:2;filter:drop-shadow(0 28px 22px rgba(16,24,39,.19))}
.orbit{position:absolute;z-index:-1;border:3px dashed rgba(32,77,115,.58);border-radius:50%}
.orbit-a{width:82%;height:56%;transform:rotate(18deg)}
.orbit-b{width:60%;height:83%;transform:rotate(-21deg)}
.stage-word{position:absolute;z-index:3;min-width:76px;min-height:48px;padding:10px 16px;background:var(--white);border:1px solid var(--line);border-radius:999px;display:grid;place-items:center;font-size:13px;font-weight:800;box-shadow:var(--soft)}
.stage-home{right:1%;top:28%}.stage-routine{left:2%;top:36%}.stage-pets{right:18%;bottom:6%}

.definition{padding:92px 0;background:var(--ink);color:var(--white);position:relative;overflow:hidden}
.definition::after{content:"";position:absolute;width:290px;height:290px;left:-120px;bottom:-170px;border:58px solid rgba(255,121,95,.22);border-radius:50%}
.definition-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:80px;align-items:start}
.definition .eyebrow{color:#c8e2ec}
.definition h2,.section-heading h2,.problem-card h2,.principles h2,.product-copy h2,.closing h2{margin:0;font-size:clamp(40px,5vw,66px);line-height:.98;letter-spacing:-.05em}
.definition-copy{font-size:20px;color:#d7e0e6}
.definition-copy p{margin:0 0 18px}
.definition-copy p:last-child{margin-bottom:0}

.audience{padding:104px 0}
.section-heading{max-width:830px;margin-bottom:42px}
.section-heading>p:last-child{max-width:700px;margin:20px 0 0;color:var(--muted);font-size:18px}
.audience-scene{position:relative;min-height:520px;border-radius:36px;overflow:hidden;background:#cad8dd;box-shadow:var(--soft)}
.audience-scene img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.audience-scene::after{content:"";position:absolute;inset:36% 0 0;background:linear-gradient(180deg,transparent,rgba(16,24,39,.89))}
.scene-caption{position:absolute;z-index:2;right:34px;left:34px;bottom:32px;color:var(--white)}
.scene-caption span{display:block;margin-bottom:6px;color:#d7e8ef;font-size:13px;font-weight:700}
.scene-caption strong{display:block;max-width:670px;font-size:clamp(28px,4vw,48px);line-height:1.05}

.problem-section{padding:84px 0;background:var(--paper-secondary);border-block:1px solid var(--line)}
.problem-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:end}
.problem-card{padding-right:24px;border-right:6px solid var(--coral)}
.problem-copy{margin:0;color:#405063;font-size:20px}

.principles{padding:104px 0}
.section-heading.compact{max-width:900px}
.principle-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:42px}
.principle-card{min-height:310px;padding:28px;background:var(--white);border:1px solid var(--line);border-radius:24px;box-shadow:var(--soft);display:flex;flex-direction:column;align-items:flex-start}
.principle-card.featured{background:var(--navy);color:var(--white);transform:translateY(-14px)}
.principle-mark{width:52px;height:52px;border-radius:17px;background:var(--coral);color:var(--ink);display:grid;place-items:center;font-size:21px;font-weight:800;box-shadow:0 5px 0 var(--coral-dark)}
.principle-card h3{margin:34px 0 8px;font-size:28px}
.principle-card p{margin:0;color:var(--muted)}
.principle-card.featured p{color:#d5e0e8}

.product-bridge{padding:96px 0;background:var(--white)}
.product-bridge-grid{display:grid;grid-template-columns:.92fr 1.08fr;gap:72px;align-items:center}
.product-frame{min-height:500px;display:grid;place-items:center;position:relative;border-radius:42px;background:linear-gradient(145deg,var(--paper),var(--sky));overflow:hidden}
.product-frame::before{content:"";position:absolute;width:320px;height:320px;right:-110px;bottom:-130px;border:72px solid rgba(255,121,95,.36);border-radius:50%}
.product-frame img{width:65%;position:relative;filter:drop-shadow(0 25px 20px rgba(16,24,39,.18))}
.product-copy>p:not(.eyebrow):not(.safe-note){margin:22px 0 0;color:var(--muted);font-size:19px}
.safe-note{margin:20px 0 0;padding:15px 17px;border-right:5px solid var(--coral);border-radius:14px;background:var(--paper);color:var(--muted);font-size:14px}
.product-actions{display:flex;align-items:center;flex-wrap:wrap;gap:22px;margin-top:26px}
.text-link{min-height:44px;display:inline-flex;align-items:center;font-weight:800;color:var(--navy);text-decoration-thickness:2px;text-underline-offset:5px}

.closing{padding:112px 0;text-align:center}
.closing .eyebrow{justify-content:center}
.closing h2{max-width:800px;margin-inline:auto}
.closing-actions{display:flex;justify-content:center;flex-wrap:wrap;gap:13px;margin-top:30px}

.site-footer{padding:64px 0 26px;background:var(--ink);color:var(--white)}
.footer-grid{display:grid;grid-template-columns:1.35fr repeat(3,.7fr);gap:44px}
.footer-brand{font-size:28px;font-weight:800}
.footer-intro p{max-width:360px;color:#afbcc7}
.footer-column strong{display:block;margin-bottom:14px}
.footer-column a{min-height:36px;display:flex;align-items:center;color:#c5d0d8;text-decoration:none;font-size:14px}
.footer-column a:hover,.footer-column a[aria-current="page"]{color:var(--white);text-decoration:underline;text-underline-offset:4px}
.footer-bottom{margin-top:48px;padding-top:22px;border-top:1px solid #344052;color:#8f9ca8;font-size:13px}

.brand-stage{background:linear-gradient(145deg,#dcecf2,#afd5e6);border-radius:44% 56% 46% 54%/54% 44% 56% 46%;box-shadow:var(--elevated);overflow:hidden}.brand-stage::before,.brand-stage::after{display:none}.brand-orbit{position:absolute;width:66%;height:66%;border:3px dashed rgba(32,77,115,.45);border-radius:50%;transform:rotate(-12deg)}.brand-center{position:relative;z-index:3;width:150px;height:150px;border-radius:50%;display:grid;place-items:center;text-align:center;background:var(--navy);color:var(--white);font-size:31px;line-height:1;box-shadow:0 14px 34px rgba(16,24,39,.18)}.brand-chip{position:absolute;z-index:4;min-height:48px;padding:11px 17px;border:1px solid var(--line);border-radius:999px;background:var(--white);font-size:13px;font-weight:800;box-shadow:var(--soft)}.chip-clean{right:10%;top:18%}.chip-care{left:10%;top:28%}.chip-travel{right:13%;bottom:22%}.chip-play{left:14%;bottom:15%}
.brand-fields{padding:96px 0;background:var(--white)}.field-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:15px;margin-top:38px}.field-grid article{min-height:240px;padding:25px;border:1px solid var(--line);border-radius:24px;background:var(--paper);display:flex;flex-direction:column}.field-grid span{color:var(--coral-dark);font-weight:800}.field-grid h3{margin:auto 0 8px;font-size:25px;line-height:1.08}.field-grid p{margin:0;color:var(--muted)}

@media (max-width:930px){
  .hero{grid-template-columns:1fr;min-height:auto}.hero-stage{min-height:500px}
  .field-grid{grid-template-columns:1fr 1fr}
  .definition-grid,.product-bridge-grid{grid-template-columns:1fr;gap:38px}
  .problem-grid{gap:40px}.principle-grid{grid-template-columns:1fr 1fr}.principle-card:last-child{grid-column:1/-1}
  .footer-grid{grid-template-columns:1fr 1fr}.footer-intro{grid-column:1/-1}
}
@media (max-width:720px){
  .wrap{width:min(var(--max),calc(100% - 28px))}
  .nav-shell{min-height:62px}.brand{font-size:19px}.brand-mark{width:37px;height:30px}
  .menu-button{display:block}.primary-nav{display:none;position:absolute;top:62px;right:14px;left:14px;padding:12px;background:var(--white);border:1px solid var(--line);border-radius:20px;box-shadow:var(--elevated);flex-direction:column;align-items:stretch;gap:2px}
  .primary-nav.is-open{display:flex}.primary-nav a{width:100%;padding-inline:12px}.primary-nav .button{justify-content:center;margin-top:6px}
  .hero{padding:44px 0 58px;gap:24px}.hero h1{font-size:clamp(40px,12vw,56px)}.hero-lead{font-size:18px}.hero-note{font-size:15px}.hero-actions{display:grid}.hero-actions .button{width:100%}
  .hero-stage{min-height:360px}.brand-center{width:116px;height:116px;font-size:24px}.brand-chip{font-size:11px;padding:9px 12px}.chip-clean{right:3%}.chip-care{left:2%}.chip-travel{right:2%}.chip-play{left:6%}
  .definition,.problem-section{padding:68px 0}.definition-grid,.problem-grid{grid-template-columns:1fr;gap:30px}.definition-copy,.problem-copy{font-size:17px}
  .audience,.principles,.brand-fields,.closing{padding:72px 0}.field-grid{grid-template-columns:1fr}.field-grid article{min-height:190px}.audience-scene{min-height:430px;border-radius:28px}.scene-caption{right:20px;left:20px;bottom:20px}
  .principle-grid{grid-template-columns:1fr}.principle-card,.principle-card:last-child{grid-column:auto;min-height:250px}.principle-card.featured{transform:none}
  .product-frame{min-height:390px;border-radius:30px}.product-frame img{width:60%}.product-actions{display:grid}.product-actions .button{width:100%}.text-link{justify-content:center}
  .closing-actions{display:grid}.closing-actions .button{width:min(100%,340px)}
  .footer-grid{grid-template-columns:1fr 1fr;gap:34px 20px}.footer-intro{grid-column:1/-1}.footer-bottom{margin-top:36px}
}
@media (max-width:380px){
  .hero h1{font-size:39px}.definition h2,.section-heading h2,.problem-card h2,.principles h2,.product-copy h2,.closing h2{font-size:38px}
  .hero-stage{min-height:320px}.orbit-a{width:90%}.stage-pets{right:10%}
  .footer-grid{grid-template-columns:1fr}.footer-intro{grid-column:auto}
}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}*,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
}